Wilmette Park District

Halloween Happening

 

Halloween Happening is one of the Wilmette Park District’s signature events. The family-friendly evening features carnival games, a magician, moonwalk, arts and crafts, face painting, pony rides, haunted house, and, reptile room. Participants also enjoy a pizza dinner, goodie bag, and visit to the pumpkin patch. Halloween Happening is reliant on an army of community and staff volunteers. The comprehensive marketing plan includes print, signage, packaging, website, digital and social media. Consistent design and marketing from the logomark to pre-event contests, and day of event giveaways such as trading cards, buttons, and stickers helped create record-breaking attendance with over 900 participants.