The Crave Bar

What do you get when you cross a pretzel stick and an ice cream bar? A Crave Bar of course! The artisan ice cream brand located in Chicago, is a sweet and salty treat that combines rich, premium ice cream, hand-dipped chocolate coating, and a pretzel stick. The original Kim & Scott’s Crave Bar brand, which included the design of an ice cream cart, umbrella, and food truck transitioned into simply The Crave Bar. Packaging for The Crave Bar brand utilizes illustration as hero front and center and color coded SKUs for the variations combinations of ice cream and chocolate coating.