The Modernism Show is the ultimate destination for interior designers, shoppers, and collectors alike. The benefit is the largest, yearly fundraising event for the Winnetka Community House. Esteemed dealers from across the country flock to Winnetka, Illinois for the four-day event to showcase fine examples of American, European, and Asian antiques, as well as pieces from the Art Nouveau, Art Deco and Mid-Century design movements. Highlighted in a modern, bold color palette of red, black and white, the simple ‘M’ identifies the show. Identity system (business cards, letterhead, #10 envelope), shopping bags, and giveaway notebooks round out the collateral branding efforts.